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Marketing and Economics

Cornell Greenhouse Horticulture - Site developed by Cornell University and covers many aspects of floriculture.

Floriculture and Nursery Crops - Provides current intelligence and forecasts the effects of changing conditions in the U.S. floriculture and nursery crop sector. Topics include production, consumption, trade, prices received, and more.

Floricultural Books -Site developed by Ball Published and describes an extensive list of for sale books on almost every aspect of floriculture.

Floral Accounting Systems - Site developed by Floral Accounting Systems, Inc. and describes their accounting services.

Floral Strategies - A commercial site developed by Floral Strategies to assist in educating flower retailers to increase profitability.

Flower Promotion - A commercial site developed by the Flower Promotion Organization with information on advertising and uses for flowers.

Horticultural Marketing Agency - Site developed by the Horticultural Marketing Agency (Productschap Tuinbouw) and covers all horticultural crops in the Netherlands.

Hortimarc - Site developed by Hortimarc and describes their marketing research services.

Internet Statistics & Online Survey Information

International Trade Center - Site developed by the International Trade Center in Switzerland and describes their marketing services.

American Nurseryman Publishing Co.- Site developed by the American Nurseryman Publishing Company and provides an extensive listing of books and software related to plants.

Perishable Research Organization - Chain of Life Network SM website offers comprehensive collection of floral care, handling, and marketing information. Over 440 crops covered, 100 commercial floral care products are presented in an easy-to-use format.

The United States Department of Agriculture, National Agricultural Statistics Service - provides a comprehensive Floriculture Crops Summary Report.

Wiley Books - A commercial site developed by John Wiley and Sons and describes their for-sale books on many aspects of Agriculture including floriculture.

American Floral Endowment Research:

American Floral Endowment

Does Being Around Plants Reduce People's Perceptions of Physical Discomfort?

Customer Targeting

Floral Gift Market

Floral Purchases Satisfaction

Floral Retailer Competition Varies Across the Country

How Businesses Buy Flowers: Stimulating Commercial Purchases of Floral Products

Impulse Buying

Looking Ahead

Specific Purchases

The Impact of Adding Plants to a Stressful Setting

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